Nike+ Run Club was an initiative by Nike and AKQA to create a first of its kinda running platform on Wechat. Once the account has been added and followed, runners can keep up date with running guides, events, running/health tips, and product information. When new campaigns are launched, they will also be accessible from this point of entrance.
In addition, one of key elements to the N+RC is the running crew functionality. It allows runners to find different run crews to run with based on interest, level, and location. By using Wechat’s conversation component, runner can find and select the most appropriate run crew though a dialog with N+RC. For the more active participants, they are also able to create their own crews for others to join.