A total media solution developed for the new Gucci Flagship store in Ginza, Japan. Elements of
the store were also implemented in the new Gucci Stores in Nagoya, Japan as well as Hong Kong.
The system comprises of 12 LCD/PDP displays (20in, 40in, 65in, 103in) that span 7 floors including the use
of the world's first production Panasonic 103in PDP display. All contents are completely controlled and sent
via network to individual PCs that control each display. The entire system is connected to a Data Center and
Control Center via the internet. Content updates are centralized and distributed from one location. Sensors
were also implemented on all floors in the elevator hall to trigger directory content based on user
proximity. In addition, four 12in IAVs [Interactive Video Kiosks] were deployed on various floors. The IAV
units provide directory information as well other modules that include a Gucci History Book, Catalogs,
Videos, and Advertisement Campaigns images.
Gucci Intelligence Store Media video tour.